Expand Market Reach with Rental Exhibits

Derse

U by Moen

Hot off a product launch, Derse helped Moen, the #1 faucet brand in North America, identify a new show outside their industry to attend. The problem: the secured footprint was drastically different than their customized booth. Take a look at how Derse created a powerful selling environment for Moen using custom rental systems. Download the Case Study

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April 25, 2017

Group Lead Capture at HIMSS

David Frazer

There’s a prominent yet overlooked attendee population at trade shows that exhibitors aren’t talking about: attendees who show up as part of a group. One of the main benefits of exhibiting at a trade show is direct access to engage with decision-makers. However, when attendees come to booths as a group, exhibitors are forced to adjust their engagement and decode who the decision-maker is. But what types of attendees travel in groups, and what types of groups do they travel in? We examined hundreds of group lead capture results from five different clients across two years at HIMSS to find out. This whitepaper details what we found. Download the Whitepaper

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February 21, 2017