THE HOUSE OF ROHL
Bringing five brands to life within one exhibit space.
Project Brief
The House of Rohl headed into KBIS 2019 with a desire to bring all luxurious five brands to life within one exhibit space. It was important for each sub-brand to stand out and highlight how they complement and work in harmony together.
CHALLENGE
The House of Rohl wanted more than a “trade show booth,” they wanted to spark customer engagement while highlighting their products in a striking way.
Inside a black and white motif with gold accents placed the emphasis on the various products, each of which was featured in individual vignettes. Each vignette focused on luxury, the heritage, and artisan craftsmanship of the brand – showcasing individuality while maintaining a consistent ambiance of luxury. Detailed finishes such as intricate floor tiles, authentic cabinetry, and reflective wall coverings completed the look of the vignettes.
An organic-shaped chandelier shrouded in fabric was suspended from the center of the booth and drew attendees to the inner display which featured a hospitality station. Here attendees interacted with working faucets and sinks.
One end of the booth featured a large-scale LED wall that displayed brand imagery focused on artisan craftsmanship. This double-sided LED wall at booth entrance portrayed the story of the House of Rohl to attendees entering the booth as an introduction to the brand. Once inside, however, technology was a minor part of the story. Instead, the focus was on the product itself.
