Custom rental solutions streamline Accuray's exhibit program for their two largest shows.





Project Brief

Preparing for the following year’s show schedule, Accuray determined they needed new exhibit properties to support two of their largest shows -- the American Society for Radiation Oncology (ASTRO) and the American Association of Physicists in Medicine (AAPM).


After being awarded the Accuray trade show business and receiving their existing inventory, it was clear we needed to help streamline their exhibit program.

Accuray Trade Show Exhibit


Derse assessed their properties and determined we can be smarter and more cost-effective when it comes to managing Accuray’s exhibit needs.

Accuray Trade Show Exhibit

Our solution was to consolidate their program by: 

  • Scrapping properties that were no longer in-use or were damaged beyond repair. 
  • Eliminating an unnecessary double-deck structure to save money on shipping, drayage, and installation. 
  • Building custom rental exhibit properties usable across various footprints. 
  • Integrating new custom rental components with Derse’s turnkey properties.
Accuray Trade Show Exhibit


Our custom rental solution helped achieve the following results:

  • Decreased storage costs due to elimination of un-used inventory 
  • Reduced storage costs year-over-year by utilizing more turnkey rental components
  • Simplified properties led to quicker installation and more affordable services


More images of Accuray's exhibit properties.