Masimo – Virtual Journey
Telling their brand story in an immersive virtual environment.
Masimo, a manufacturer of patient monitoring pulse oximetry technology, was relying on their in-person event schedule in 2020 to drive revenue. When trade shows and in-person events canceled for the foreseeable future, their plan for revenue generation came to a screeching halt.
Masimo’s pivot plan was developed as a two-phased approach to achieve their short and long-term goals while unable to meet face to face with target audiences.
Our collective teams brainstormed the best approach to make the greatest impact and determined repurposing their booth design as a virtual exhibit wasn’t the right solution for them or their product.
Fascination grew from a few words…
The virtual world is limitless, we are not bound to the same confines of a typical trade show.
Born from this idea, we came up with a virtual journey that started in a hospital operating room.
Needing to tell the story of the interconnectivity of Masimo’s product offerings and the benefits they bring to healthcare professionals and patients, what better way to feature them than in their intended environment?
Collaboratively, our customer experience and event teams were able to:
We are currently working on the expansion of the virtual journey to showcase Masimo’s product integrations and functionality within an entire virtual hospital setting. This virtual expansion will provide Masimo an enhanced platform to continue connecting with key opinion leaders to communicate their mission: Improving Patience Outcomes and Reducing the Cost of Care.
More images of Masimo's Virtual Journey.