Flowonix – Virtual Environment
One space meets multiple needs while delivering a peaceful, educational experience.
Before entering the shorehouse, visitors were prompted to select ‘Clinician’ or ‘Patient’ to customize their experience and available content. Once inside the house, the art gallery look gave users the opportunity to select their area of interest – ‘Pain’ or ‘Spasticity’. From there, each journey provided five custom hotspots to click on to learn more about Flowonix’s products.
Along either pathway (Clinician or Patient), users could access a variety of videos, animations, or downloadable content. Because the site was intended to adapt to different audiences, we integrated a content management system (CMS) to host the various forms of content. This allowed easy and seamless updates and additions to be made on the virtual site.
In addition to selecting the target audience and product or service, users had the ability to contact Flowonix directly as well as the option to download a custom Zoom background to keep Flowonix top of mind. With each option, users had to complete an online form, which enabled Flowonix to obtain valuable data about visitors to the site.
As a part of Derse’s virtual event development process, we link virtual platforms to Google Analytics to provide clients with the ability to further track activity and engagement. This integration and analysis provided Flowonix with valuable data, including: