Eliminating high shipping and storage costs while providing versatility on the exhibit floor.
Taghleef needed an exhibit refresh but only attended two shows every other year, leaving the spend hard to justify. This is a common circumstance in the trade show industry; 75% of marketers’ face-to-face budget goes towards details the audience never even sees.
In Taghleef’s case, most of their budget went towards storage, drayage, and shipping costs, leaving little left to refresh the customer-facing visuals and experiential aspects of their exhibit.
“Derse’s resourcefulness and ability to create custom rental designs helped us maximize our trade show budget in a better, smarter way.”
– Jackie Becker, Taghleef Marketing Specialist