Purposeful use of modular and rental pieces for fluctuating footprints.
When bioMérieux called for a refresh of their exhibit properties, Derse used purposeful creative to blend dynamic rental and modular pieces for a cost-effective and flexible set of exhibits with fluctuating footprints.
Derse has partnered with bioMérieux for more than 10 years, designing and managing their exhibits at close to 1,000 conventions across the United States. As the company’s marketing objectives evolved, bioMérieux needed to evolve their trade show program to have more flexibility and drive better brand consistency. To that end, bioMérieux requested that Derse design a suite of modular rental exhibits as a cost-effective alternative to their custom booth.
A tall tower with SEG fabric provided highly visible wayfinding without rigging (a costly show service). It also served the dual purpose of incorporating storage and AV mounting, and was used as a well-defined visual anchor for the 20’ x 20’ booth configuration. This primary tower was balanced with two complementary towers at opposite ends of the booth and an overhead canopy in the 20’ x 50’ to 40’ x 40’ footprints.
Multiple footprints integrated rental counters, which were utilized for live product demos and general hospitality. This supported the various configurations with a consistent brand look.