BioMérieux

Purposeful use of modular and rental pieces for fluctuating footprints.

Client

bioMérieux

Solution

Industry

Project Brief

When bioMérieux called for a refresh of their exhibit properties, Derse used purposeful creative to blend dynamic rental and modular pieces for a cost-effective and flexible set of exhibits with fluctuating footprints.

Strategies

Purposeful Creative

CHALLENGE

Derse has partnered with bioMérieux for more than 10 years, designing and managing their exhibits at close to 1,000 conventions across the United States. As the company’s marketing objectives evolved, bioMérieux needed to evolve their trade show program to have more flexibility and drive better brand consistency. To that end, bioMérieux requested that Derse design a suite of modular rental exhibits as a cost-effective alternative to their custom booth.

SOLUTION

Derse created a dynamic set of modular exhibits in a variety of sizes for bioMérieux, ranging from 10’ x 10’ to 40’ x 40’.

Within this modular solution, pieces could be mixed in or swapped out for a particular show, depending on the audience and messaging. Even better, Derse was able to incorporate existing rental inventory for further flexibility and cost management. Using rental components, bioMérieux could adjust exhibit elements quickly and did not have to cover the cost of storage, insurance premiums, and recurring maintenance.

The modular rental properties included:

A tall tower with SEG fabric provided highly visible wayfinding without rigging (a costly show service). It also served the dual purpose of incorporating storage and AV mounting, and was used as a well-defined visual anchor for the 20’ x 20’ booth configuration. This primary tower was balanced with two complementary towers at opposite ends of the booth and an overhead canopy in the 20’ x 50’ to 40’ x 40’ footprints.

Multiple footprints integrated rental counters, which were utilized for live product demos and general hospitality. This supported the various configurations with a consistent brand look.

RESULTS

Derse was able to help bioMérieux achieve the following:

Through the use of our rental inventory, bioMérieux maximized their budget due to no cost of ownership for storage, insurance premiums, and recurring maintenance.
Flexibility and ease of use with modular inventory—ideal for their varying booth footprints from show to show.
Consistent brand presence across all shows with the integration of modular rental properties.