A high-impact exhibit with a small carbon footprint.





Project Brief

Each year, thousands of professionals involved in the scientific study of society gather to share knowledge and new directions in research and practice at the ANESTHESIOLOGY® annual meeting. It was here that Masimo, a global medical technology company that develops and produces a wide array of industry-leading monitoring technologies, including innovative measurements, sensors, patient monitors, and automation solutions, sought a new way to connect and interact with conference attendees.


For the annual meeting in 2019, Masimo challenged Derse to design a cost-effective exhibit with high-impact and a small carbon footprint.

Masimo had a pragmatic list of what they wanted out of the exhibit:

  • Scalability, adaptability, and flexibility
  • Showcase products in an immersive and interactive way
  • Display Masimo’s end-to-end solutions to show how everything is connected 
  • Attention-grabbing architecture that is highly visible


The booth design delivered on Masimo’s objectives in an epic way. As attendees approached the exhibit, the grand impression featured a sweeping overhead sign defining the perimeter of the booth. Eye-catching LED towers showcased how Masimo’s end-to-end solutions are improving hospital automation. Elegantly designed tables display Masimo’s product offerings under glass in a curated fashion. Easily accessible drawers under the table allow for hands-on product demos. 

Masimo Trade Show Exhibit
Masimo Trade Show Exhibit

For the adaptability of the exhibit at future shows, Derse designers created the original 40’ x 60’ booth with modular components to suit smaller footprints of 40’ x 50’, 40’ x 40’, and 20’ x 30’.

To top it off, the exhibit was mindfully developed with recyclable materials to lessen its carbon footprint and environmental impact. Plastics, lightweight fabric, and an aluminum structure made up a majority of the exhibit, which can be recycled when the exhibit has run its course. In addition, booth properties could be transported in one single truck, saving Masimo transportation costs and reducing fuel consumption.

Masimo Trade Show Exhibit


The exhibit design delivered on all of Masimo’s objectives and with less of an environmental footprint.

Masimo Gallery

More images of Masimo at ASA.