Masimo
A high-impact exhibit with a small carbon footprint.
Project Brief
Each year, thousands of professionals involved in the scientific study of society gather to share knowledge and new directions in research and practice at the ANESTHESIOLOGY® annual meeting. It was here that Masimo, a global medical technology company that develops and produces a wide array of industry-leading monitoring technologies, including innovative measurements, sensors, patient monitors, and automation solutions, sought a new way to connect and interact with conference attendees.
Strategies
CHALLENGE
For the annual meeting in 2019, Masimo challenged Derse to design a cost-effective exhibit with high-impact and a small carbon footprint.
Masimo had a pragmatic list of what they wanted out of the exhibit:
- Scalability, adaptability, and flexibility
- Showcase products in an immersive and interactive way
- Display Masimo’s end-to-end solutions to show how everything is connected
- Attention-grabbing architecture that is highly visible
For the adaptability of the exhibit at future shows, Derse designers created the original 40’ x 60’ booth with modular components to suit smaller footprints of 40’ x 50’, 40’ x 40’, and 20’ x 30’.
To top it off, the exhibit was mindfully developed with recyclable materials to lessen its carbon footprint and environmental impact. Plastics, lightweight fabric, and an aluminum structure made up a majority of the exhibit, which can be recycled when the exhibit has run its course. In addition, booth properties could be transported in one single truck, saving Masimo transportation costs and reducing fuel consumption.
