A unique array of engagements creates a cohesive customer journey




Project Brief

Aptar designs and manufactures a broad range of drug delivery, consumer product dispensing, and active material science solutions and services. It operates in the beauty & home, food & beverage, and pharmaceutical business segments. Aptar’s ideas for packaging and product dispensing help you look your best, prepare a meal, and even take your medicine. They transform ideas into solutions that improve everyday life.

Aptar was in the process of building their InVision Lab in Louveciennes, France to showcase their approach to the design, engineering, and material science for some of the greatest dispensing and packaging technologies and innovations in the world. Aptar’s vision, values, and creative problem solving are at the forefront of this new center.

With construction underway, Aptar turned to Derse to create a customer journey that would inspire visitors by crafting stories and creating digital content to demonstrate how they approach functional “dispensing” design and engineering.

Aptar Derse InVision Lab

After completing an experience mapping workshop with each of the business’s primary stakeholders, Derse created the overarching theme – Journey of an Idea – that would bring visitors in contact with four main areas within the InVision Lab:

Aptar Derse Marketing Environment

Immersion Theater

Where visitors learn about Aptar’s history of innovation through video presentations.

Aptar Derse Experience Center


A central area where visitors see and hear presentations featuring Aptar’s latest technologies.

Aptar Derse Customer Journey

Collaboration & Creativity

A communal space where customers, suppliers, partners, and investors can gather to collaborate and share ideas.

Aptar Derse Product Showcase

Product Showcase

Where visitors can see Aptar’s innovative dispensing solutions through tactical and visual experiences.



Aptar Derse Marketing Environment


The new InVision lab delivers on all of Aptar’s goals by providing a customer journey and integrated media that stimulates visitors’ senses and excites their imagination toward ideas that will impact their brand and evoke emotion for millions of customers around the world.