Qualcomm
An Elevated and Innovative Space for Business Development at CES
QUALCOMM GALLERY
More images of Qualcomm at CES.
Project Brief
Derse designed a sharp, tech-forward environment to drive Qualcomm’s business development and demonstrate their leadership in the industry.
Strategies
Challenge
Qualcomm, a leader in intelligent computing everywhere, needed an exhibit provider who could both match their standard of innovation and be trusted to demonstrate their Snapdragon® branded platforms at CES.
Solution
Derse designed an elevated custom rental exhibit in alignment with their goals by including:
A compelling tech-forward environment for demos
Strategically located and purposeful liquid media and digital signage to attract visitors
Twenty soundproofed conference rooms and a double-deck structure for executive conference rooms to host meetings with a focus on business development
A public-facing space that featured a concept car, offering visitors an immersive experience powered by Snapdragon
A CUSTOMER-EXCLUSIVE EXPERIENCE
Qualcomm’s booth featured a private experience for customers and partners to learn more about how they’re powering a new era in automotive intelligence and beyond, driving transformation across major industries. With interactive demos and informative conversations, Qualcomm used the exclusivity of their solutions and product development to engage their customers and partners.
A STRIKING DISPLAY OF INNOVATION
As thousands of attendees walked past the exhibit, featured on the corner was a concept car showcasing to the world their tech-forward leadership in the automotive industry. Behind acrylic walls, the space featured special overhead lighting and an LED wall displaying content to educate attendees how the automotive industry depends on Snapdragon platforms.
Bringing the exhibit designs to life, Derse provided extensive oversight and preparation to ensure a smooth installation and execution.
Results
The exhibit’s elevated and functional design attracted visitors throughout the duration of the show and testified to building on their nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs. Derse’s sharp design, attention to detail, and quality service ensured a flawless exhibit for Qualcomm at CES.