University of Nevada, Las Vegas

A sleek, powerful marketing environment that commemorates UNLV’s basketball dynasty.

Client

Solution

Industry

Project Brief

Universities are investing millions of dollars to attract recruits with the newest, state-of-the-art training centers. The University of Nevada, Las Vegas (UNLV) was caught up in the race, but their budget was not nearly in the same league as their competitors.

Strategies

Purposeful Creative
Program Management

CHALLENGE

UNLV had a budget to brand a portion of their facility, but weren’t sure how to stretch it out further. They had an existing lobby design that was functional, but didn’t tell the complete story of the passion behind Runnin’ Rebels Basketball. They turned to Derse to help them achieve their goals.

SOLUTION

Derse took a standard design and revived it with the Runnin’ Rebels scarlet and gray. The new installations across the lobby and on the court gave Mendenhall Center an edgier look and celebrated the school’s rich culture and history.