A sweet combination of customer experience and purposeful creative working together.
The Sweets and Snacks Expo is the annual trade show highlighting some of the best sweets and snacks you can find. Mondelez attended the Expo to introduce their new international branding and showcase a new partnership between two well-known brands.
They turned to Derse to make sure Expo attendees would find the Mondelez trade show experience appetizing.
This mantra served as the core driving force behind creating the exhibit and experiences within it. Here are four ways Mondelez was a snack-tastic success.
We believe there’s never a moment that doesn’t warrant a tasty treat but we had to figure out a way to create the perfect moments for attendees within the exhibit space. Our customer experience designers put their brains together and created multiple touchpoints within the exhibit that crafted perfect moments for Mondelez to connect with their customers.
Mondelez did it the right way at the Sweets and Snacks Expo. Their partnership with Derse resulted in an exhibit that not only fed the sweet tooth of attendees but educated, engaged, and energized while mixing both existing properties and new components. The sour patch photo opportunity bumped attendee engagement while the convenient meeting rooms allowed Mondelez to connect better with potential customers.