Derse ExhibitorLIVE 2019
Derse Lands EXHIBITOR Magazine Sizzle Award for Top Integrated Program.
Project Brief
Each year Derse attends EXHIBITORLIVE, the premiere comprehensive educational event for trade show and event marketing professionals. Derse’s presence at the 2019 conference brought to life the concept of “Wanderlust…Where To?” The concept was built from the insight that trade show professionals are road warriors. They love to share where they’ve been and where they dream of going. Throughout the conference week, we invited EXHIBITORLIVE attendees to imagine their personal and professional dream destinations and to inspire them that, with Derse, their desired trade show program is within reach. And, the journey together is so worth it.
EXHIBIT
The exhibit displayed travel posters used as visual aids accentuating Derse’s ability to help attendees reach their professional destinations.
Overhead a 6-by-16-foot LED panel boasted scenery one may expect to find wandering through cities, parks, forests, or other scenic landscapes.
Derse’s exhibit Adventure Fund Wall featured more than 200 orange acrylic pins, acting as real-world counterparts to Google Maps’ digital location markers.
In the center of the exhibit, attendees were invited to pin their dream destination on a unique diaxium world map.
CLIENT EVENT
To pay tribute to Derse’s travel theme, the “Taste of Morocco” customer appreciation event boasted North African fare, music, and a featured spice-mixing station. Attendees were also encouraged to participate in a green-screen photo op, placing them in front of bucket-list destinations.
POST-SHOW
Elaborate physical mailers were sent to highly qualified booth visitors thanking them for connecting at EXHIBITORLIVE 2019.
