Accuray – Livestream Event
Connecting with audiences virtually to launch a new product.
With smarter, more effective radiation systems and shorter, safer treatments, Accuray is innovating the marketplace with their patient-focused approach to cancer treatment. With their new product, CyberKnife S7, hitting the marketplace, Accuray needed a way to share the news and generate excitement for their innovations.
Accuray had planned to unveil their revolutionary non-invasive radiation treatment at an in-person launch event. But as many event professionals have faced in 2020, their event was forced to cancel due to the pandemic. However, Accuray still needed to share the news and generate sales for their innovative cancer-treatment product.
In an aggressively condensed timeframe—18 business days from approval to delivery and launch—Derse worked with Accuray and their agencies to produce a livestream event.
Similar to an in-person event, Accuray’s livestream event required strategic, creative, and tactical elements to come together from the moment the in-person event needed to pivot, to post-event evaluation. Our team was there to lead and manage the various event components to ensure it ran flawlessly and achieved their vision:
The inability to launch their product at an in-person event was only a temporary hurdle. Simply put, the nearly 30-minute livestream event was a success and exceeded expectations. Accuray effectively connected with their target audiences virtually and showcased how their patient-first approach to cancer treatment is revolutionizing the industry.
“I just wanted to tell you that I enjoyed working with you on this project. Your expertise and candid approach to helping us find our way through a script was invaluable. Kudos and job well done!”
–Creative Manager with Accuray
More images of Accuray's Livestream Event.