An impressive exhibit displays Trimble's new solutions and brand in a cohesive manner. 





Project Brief

In preparation for CONEXPO 2017, which is every three years, Trimble wanted an exhibit that was impressive and displayed their new solutions and brand in a consistent and cohesive manner.

Derse has worked with Trimble for nearly 15 years creating stunning exhibits around the world. Shows include Bauma, Intermec, GeoInformation, World of Concrete, WasteExpo, CONEXPO, and MINExpo. When it came to CONEXPO, Trimble again turned to their long-time partner to make it happen.


At CONEXPO 2017, Trimble wanted to:

  • Feature products and services under a consistent brand image.
  • Instill confidence that Trimble offers the best solutions. 
  • Project the impression of an innovative and high-tech company.
Trimble Trade Show Exhibit


Derse created a clean, yet vibrant 70’ x 140’ island exhibit featuring Trimble-owned properties and rental components, including a large double-deck with hospitality and conference rooms. Opting for a more open exhibit, a simple gathering area is featured underneath the deck.

The desired consistent brand image was represented with an overhead fabric structure that encircled the entire exhibit. Coordinating kiosks featured each product and solution and were designed for one-on-one and group demonstrations. The center of the booth featured a Trimble Excavator along with a game console.

Trimble Trade Show Exhibit


Trimble stakeholders couldn’t have been happier with their new look debuted at CONEXPO 2017. In addition, Trimble has increased their budget for CONEXPO 2020 due to the success in 2017.


More images of Trimble at CONEXPO.