An impressive exhibit displays Trimble's new solutions and brand in a cohesive manner.
In preparation for CONEXPO 2017, which is every three years, Trimble wanted an exhibit that was impressive and displayed their new solutions and brand in a consistent and cohesive manner.
Derse has worked with Trimble for nearly 15 years creating stunning exhibits around the world. Shows include Bauma, Intermec, GeoInformation, World of Concrete, WasteExpo, CONEXPO, and MINExpo. When it came to CONEXPO, Trimble again turned to their long-time partner to make it happen.
Derse created a clean, yet vibrant 70’ x 140’ island exhibit featuring Trimble-owned properties and rental components, including a large double-deck with hospitality and conference rooms. Opting for a more open exhibit, a simple gathering area is featured underneath the deck.
The desired consistent brand image was represented with an overhead fabric structure that encircled the entire exhibit. Coordinating kiosks featured each product and solution and were designed for one-on-one and group demonstrations. The center of the booth featured a Trimble Excavator along with a game console.