Coro Cybersecurity

An unforgettable trade show exhibit driving brand awareness.

Client

Coro Cybersecurity

Solution

Industry

Project Brief

With a goal to increase their brand awareness at Channel Partners Expo, Coro trusted Derse’s creative to make them the star of the show.

Strategies

Purposeful Creative

CHALLENGE

With a goal of increasing their brand recognition, Coro, a modular cybersecurity provider, partnered with Derse for their 20’ x 20’ booth at Channel Partners Expo (CP Expo).

SOLUTION

Derse developed a design that brought their brand’s hexagonal icon to an encompassing 3D environment. Each one of the illuminated hexagonal edges created the perimeter structure, comprised of colors from their brand palette.

With approval from the general contractor, the design exceeded the show’s height limits. The towering overhead signage prominently displayed Coro’s brand making the exhibit unavoidable, even from the far reaches of the show hall.

Our design incorporated cutting-edge audiovisual technology with innovative design:

LED edge lighting to create a glowing effect surrounding the booth
LED chandelier to elevate the booth’s interior
Transparent LED video stretched 16 feet wide and 16 feet tall across the front of the booth

Coro’s transparent video panel acted as a large digital billboard displaying marketing messages on a timed loop, which Derse planned and developed.