Generating buzz and drawing attention to their booth by bringing their app to life.
With a goal of reaching new audiences and building relationships for future partnerships, Fetch tasked Derse with creating a captivating 20' x 30' exhibit at Groceryshop that would pull attendees off the aisle and generate new app users.
Derse recommended utilizing rental properties in addition to custom components to help them save on the cost of transportation due to the light weight of the materials and to mitigate an investment in owned properties.
In collaboration with Stamm Media, Derse worked with the client to develop a lively activation, which included an LED screen visible from the aisle to catch the eye of attendees passing by. The screen displayed the Fetch app and allowed attendees to experience the user-friendly software and earn rewards. New users were easily able to create accounts and instantly start earning rewards (and even prizes) based on their participation. To ensure all eyes were on their exhibit, Derse designed a lighting solution that made the exhibit glow when someone won a prize.