SentinelOne rSA 2020
Eye-catching design and audiovisuals leave a lasting impression.
SentinelOne is known for being a disruptor in the cybersecurity industry and their trade show presence is expected to uphold this reputation. In preparation for their 2020 show schedule, they turned to Derse to design and build a new booth that would disrupt the traditional look and feel at RSA.
SentinelOne wanted an immersive experience that would extend beyond the booth – one that attendees would be compelled to visit. As guests stepped into the booth, they wanted to transport them into a space that felt nothing like the traditional trade show floor. The environment needed to be filled with motion, special effects, and dramatic sounds.
Ultimately, the challenge Derse was presented with was to design a space that was a physical manifestation of the interconnectedness of our world and the importance of the secure flow of data.
The entire space was alive, pulsating with audiovisual and lighting elements from the elevated floor plane up to the suspended perimeter header. These elements were purposefully tied together with liquid media and color changing LED strands in a way that promoted SentinelOne’s Singularity software platform. A flexible theater area with a large curved LED screen, artfully crafted demo kiosks with the latest tech, and a gravity defying genius bar rounded out the space.
Within the design details of the physical structure, each material in the space was carefully selected to either reflect the surroundings or disappear completely into the background. The mirrored finishes and acrylic materials allowed the audiovisual, lighting, and more importantly SentinelOne’s product, to be the star of the show.
Walking away from the space, having engaged with their product offerings, attendees were left with a lasting impression of an environment that was truly unique.