VIVEX Biologics

Immersive experience invites customers and physicians to engage and collaborate.

Client

VIVEX Biologics

Solution

Industry

Project Brief

VIVEX Biologics, is a leading regenerative medicine company specializing in the development of naturally sourced biologic treatment solutions. The underpinnings of their regenerative medicine solutions date back more than 50 years to The University of Miami Tissue Bank.

Strategies

Purposeful Creative
Customer Experience

We were challenged to bring the VIVEX story to life within the 10,000 square foot Center for Vivexcellence within their new state-of-the-art facility in Miami, Florida.

The customer innovation center is designed to provide visitors, including physicians and health care providers, as well as future employees with the opportunity to learn about the foundational role VIVEX plays in the history of biologics and regenerative medicine and its range of products and solutions.

It was important the customer journey highlight VIVEX’s transition from a tissue bank to a leader in regenerative medicine by featuring where the company has been, what they’re doing now, and where they’re going. This was accomplished by celebrating the data, science, and the people behind VIVEX’s products.

Using bold colorful branding, hands-on interactives, digital messaging, and interpretive graphics, the spaces showcase the revolutionary technologies and processes that make the ‘Center for Vivexcellence’ an unparalleled customer experience in the biologics world.

RESULTS

After more than 12 months of development and production, the first phase opened in June of 2021. Phase 2 will encompass designing and building an extension of the customer experience within their facility.