YKK AP America
Immersive product showroom features architectural facade systems, entrances, and windows
YKK AP America is a technology-oriented manufacturer of commercial facade systems and residential doors and windows. They wanted to create a showroom in their new downtown Atlanta office where customers, prospects, dealers, and partners could see, experience, and learn about YKK AP and their products.
Strategies
The development process began with a discovery session with YKK AP’s stakeholders to gain insight into the audiences they wanted to reach. Using this information as a guide, we designed a product showroom featuring visually appealing structures that house YKK’s. This allowed visitors and staff to easily get “hands on” with their windows to highlight the value proposition and immense history of YKK’s products.