ZTE

Design and build with stopping power at CES.

Client

ZTE

Solution

Industry

Project Brief

The world’s largest gathering in the consumer electronics industry, the Consumer Electronics Show (CES), brings together more than 4,000 exhibitors under one roof. ZTE headed into CES 2018 to launch the AXON M phone. The newly released phone featured dual screens allowing multiple viewing options.

Strategies

Purposeful Creative
Customer Experience
Program Management

CHALLENGE

Leading into CES, ZTE tasked Derse with the following objectives:

Booth design should illustrate the product.
Drive engagement in the booth through activation and demos—visitors should know, experience, and remember ZTE.
Activation should create attention through ZTE’s sports sponsorships.
Create entertaining and interactive demo experiences.
Booth should increase social media attention and followers beyond CES event.

SOLUTION

Derse’s exhibit design emulated the key feature of the highly-anticipated phone by incorporating an overhead mirror-like material, Barrisol, to reflect four interactive screens.