At the end of October, we’re headed to EXHIBITORLIVE – the most comprehensive educational event for trade show and event marketing professionals – with insights and recommendations to help you thread the needle of your exhibit marketing challenges.

If you are headed to the conference, we encourage you to attend Derse’s featured session during the educational break-outs. If you’re looking to outperform your competition, don’t miss out on this Derse session:

WEDNESDAY, NOVEMBER 3 FROM 2 to 2:45 p.m.

PROVE You’re Outperforming the Competition on the Trade Show Floor

Competitive intelligence is a crucial element when developing your face-to-face marketing strategy. From uncovering opportunities to observing failures, competitive intelligence enables you to measure how you're performing against others in your industry. Join Derse’s program strategist, Charlie Weber, as he dives into ways to outperform your competition.

Join him as he shares how to:

• Gather and organize competitive data
• Use the intelligence you’ve gathered to reaffirm the value of your show to stakeholders
• Convert your insights into meaningful action and informed budget considerations

So, mark your calendars and join us at EXHIBITORLIVE 2021. And, if you’ve already registered, make sure Derse’s exhibit #1113 is one of your stops and we’ll give you the opportunity to thread the needle of your trade show program.

See you in Vegas!