The Value of the Fully Connected Customer

Derse

Pete Ridell, Executive Creative Director, is a true “Wandmaster” at Derse. He masterfully pulls together the importance of emotional behavior from some super smart people that on the surface have nothing to do with the event industry, yet may have EVERYTHING to do with the event industry. Hold on to your broomsticks as he weaves you through a magical wizarding journey illustrating why, as experience designers and marketers, we can learn and be inspired by everyday (and not so-everyday) experiences.

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April 9, 2018

Augmented Reality Fujifilm at RSNA

Derse

With the healthcare industry evolving and the oversaturation of health-related products on the market, healthcare companies and hospitals are turning to experiential marketing to reach out to patients. At RSNA, Fujifilm needed to maximize their face time with their customers and prospects. With an open design concept and an attractive engagement, Fujifilm exceeded their expectations with the longest dwell times they’ve ever had. Find out how.

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March 7, 2018

How to Double Leads with Design

Derse

Metrie wanted to showcase their new Then & Now Finishing Collections™ in a way that would help attendees grasp ideas and inspiration as well as product knowledge. Their previous exhibit through another agency was built almost completely on-site, requiring full crews to work three shifts over the course of three days. This was an incredibly expensive and stressful way to build. Metrie turned to Derse for their innovative design and construction practices with the hope to improve the quality of the look of their exhibit and also lower the cost of the install. This case study details how Derse improved the look of Metrie’s exhibit, lowered costs, and drove results. Download the Case Study

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March 2, 2018

Stand Out Design Engages International Audience Vitamix at Ambiente 2017

Derse

Whether you’re exhibiting domestically or internationally, design speaks to an attendee’s eyes, heart, and mind. This makes the show floor the perfect opportunity to debut your rebrand with stunning creative – leaving attendees with a mental image of your new brand that goes beyond the event. With a new rebrand on the horizon, Vitamix understood the importance of perfecting the design of their new international exhibit. Find out how Derse combined the company’s established brand values with new brand design to create a memorable brand relaunch at Ambiente 2017.

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January 19, 2018

Cut Your Budget with Lightweight Design & Architecture

Derse

Relying on old exhibit architecture can become draining – draining on your wallet, time and on your brand’s presentation. Learn how Derse helped Ohyama Lights outshine their competition at LIGHTFAIR with lightweight architecture and design. Download the Case Study

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March 23, 2017

The Proof Behind Experiential Marketing

David Frazer

Over the last decade, experiential marketing has come to the forefront as consumers are wising up to some of the superficial limitations of traditional marketing. Consumers have raised the bar in what they expect from not only products, but from the way products are promoted to them. Product features and quality are not the only deal breakers in the buyers’ journey anymore – consumers seek an emotional bond with a brand. Experiential marketing addresses consumers’ growing need for authentic connections and is a key tactic for attracting and retaining loyal customers. This white paper traces the rise of experiential marketing and builds the case for making it a fundamental aspect of your marketing mix. Download the Whitepaper

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February 20, 2017

Why You Need a Trade Show Agency of Record

Derse

With more than 170,000 CES international attendees, LeTV needed multiple touch points to grab consumers’ attention. With only one month left and a looming production deadline over Christmas and the New Year, LeTV selected Derse. This case study details how LeTV drove qualified leads, on-time holiday production deadlines and cost savings at CES 2016. Download the Case Study

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November 30, 2016