Group Lead Capture at HIMSS

AUTHOR: David Frazer

CATEGORY: AuthorExhibitsIndustryRentalsStrategy

There’s a prominent yet overlooked attendee population at trade shows that exhibitors aren’t talking about: attendees who show up as part of a group. One of the main benefits of exhibiting at a trade show is direct access to engage with decision-makers. However, when attendees come to booths as a group, exhibitors are forced to adjust their engagement and decode who the decision-maker is.

But what types of attendees travel in groups, and what types of groups do they travel in? We examined hundreds of group lead capture results from five different clients across two years at HIMSS to find out. This whitepaper details what we found.

Download the Whitepaper


David Frazer

Market Research Analyst

BIO:David brings significant social science research experience as well as an extensive understanding of data analysis and quantitative research to Derse. As Market Research Analyst, he conducts research of audience sentiment to inform creative strategy. Using unique research methodology, including digital ethnography, David develops profiles of audience care-abouts. He also uses text analysis, data mining and other techniques to aggregate and analyze data extracted from social media and other online communities. The results of David’s activities are used to inform creative strategy, ensuring that the strategy is rooted in an understanding of audience opinions, challenges and priorities. David holds a Bachelors in Political Science and Chinese from the University of Wisconsin - Madison and a Masters in Social Sciences from the University of Chicago.