The Proof Behind Experiential Marketing

AUTHOR: David Frazer

CATEGORY: AuthorEnvironmentsEventsExhibitsIndustryInternationalProductionPurposeful CreativeStrategy

Over the last decade, experiential marketing has come to the forefront as consumers are wising up to some of the superficial limitations of traditional marketing. Consumers have raised the bar in what they expect from not only products, but from the way products are promoted to them. Product features and
quality are not the only deal breakers in the buyers’ journey anymore – consumers seek an emotional bond with a brand. Experiential marketing addresses consumers’ growing need for authentic connections and is a key tactic for attracting and retaining loyal customers.

This white paper traces the rise of experiential marketing and builds the case for making it a fundamental aspect of your marketing mix.

Download the Whitepaper




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David Frazer

Market Research Analyst

BIO:

David brings significant social science research experience as well as an extensive understanding of data analysis and quantitative research to Derse. As Market Research Analyst, he conducts research of audience sentiment to inform creative strategy. Using unique research methodology, including digital ethnography, David develops profiles of audience care-abouts. He also uses text analysis, data mining and other techniques to aggregate and analyze data extracted from social media and other online communities. The results of David’s activities are used to inform creative strategy, ensuring that the strategy is rooted in an understanding of audience opinions, challenges and priorities. David holds a Bachelors in Political Science and Chinese from the University of Wisconsin – Madison and a Masters in Social Sciences from the University of Chicago.