The Benefits of a Face-to-Face Marketing Agency of Record
AUTHOR: Derse / May 3, 2016
In today’s global economy, brands need to be everywhere their customers are. With the level of detail and resources necessary to develop higher volumes of content in real time, more brands are straying from their traditional Agency of Record relationships and seeking help from multiple agencies to deploy their branding efforts.
While the multiple-agency approach appears to cover all the bases, it can be cumbersome to align each agency (along with their own cultures and processes) under one framework. Forbes quotes Paul Schauder, Creative VP of LogMeIn, on the trends in the single-agency approach versus the multiple-agency approach (2015), “For our industries and products, the learning curve is steep and constantly switching partners can cause delays throughout and problems with brand constancy.”
Constantly switching partners can cause delays throughout and problems with brand consistency. @derseinc
This is especially true for face-to-face marketing, where large-scale solutions are needed to execute exhibits, events and environments—often simultaneously—in a short time span. They have one shot to reach their audience and need to ensure all their touch points are consistent, impactful and authentic to their story.
Whether you are an Exhibit Manager, Marketing Director or the VP/CMO, consider the competitive advantage and comfort in working with one company who can fully integrate into your marketing team.
The right partnership with a single comprehensive agency can reduce costs, improve communication and solidify your brand message across channels. To take a closer look at the benefits of a face-to-face marketing agency of record as shown through our work at CES 2016, subscribe to our newsletter to receive our latest white paper The Unrivaled Impact of Taking a Comprehensive Approach Face to Face Marketing, and learn:
1) The benefits of selecting a face-to-face marketing agency of record—from cost reduction, improved ROI and consistency in your brand story
2) The unique advantages of the growing face-to-face marketing industry
3) A case study on how Derse single-handedly helped China-based tech company, LeTV, pull off their US launch at CES 2016 through an exhibit experience and an international press event:
- CES 2016
- purposeful creative