Trade Show & Marketing Exhibits Blog

Who Should Staff Your Trade Show Exhibit

Learn which questions you need to ask to determine who should staff your trade show booth.

Derse Recognized for Creativity and Key Differentiators

Derse was awarded for our creativity and key differentiators in designing and executing trade show exhibits for our…

Effectively Communicate with Your Audiences on the Trade Show Floor

Learn how you can move trade show attendees along the purchasing path by providing them information about your offerings…

Captivate Your Ideal Audience: Generational Marketing for Your Trade Show Program

Learn how to catch the attention of Gen Z, Millennials, and Gen X at your trade shows.

The Nuances of Healthcare Exhibit Design

Learn how to navigate the obstacles of trade shows in the healthcare and pharmaceutical industry.

Embracing Phones in Your Trade Show Strategy

Create an innovative trade show exhibit experience by creating a strategy for your attendees’ phones.

The Experience Economy: Making the Most of Your Audience’s Time, Attention, and Money

We connected with author Jim Gilmore and discussed how the elements he laid out in The Experience Economy play a…

The Impact of Experiential Marketing

Connect with customers on an emotional level with experiential marketing.

Eight Essential Gift Ideas for the Road Warrior in Your Life

Make their Holiday season with a thoughtful and functional gift.

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