Case Study: How Trade Show I&D Experts Manage the Unexpected

AUTHOR: Derse  /  June 23, 2017

CATEGORY: ExhibitsProduction

One would hope that after years of working in the trade show industry, you’d build an immunity to Murphy’s Law. But the rule, “anything that can go wrong, will go wrong,” doesn’t discriminate. You can plan everything to a tee, but any experienced exhibitor knows that you’re never completely in the clear until show time. That’s why it helps to build strong network of trade show partners who are there to support you when things go askew.

Download Managing the Unexpected: Samsung at HIMSS 2017, a case study that follows Derse and our I&D partner Sho-Link at HIMSS 2017. See how we raced against the clock to finish our client’s installation work when the odds were against us.

Find out how we completed 30 hours worth of work in just eight hours with our:

  • Trusted network of on-site I&D partners
  • Negotiations with convention center show management services
  • Dedicated on-site management team

Visit our Insights page to download Managing the Unexpected: Samsung at HIMSS 2017 now.



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.