How Effective are Your RFPs?

AUTHOR: Derse  /  July 18, 2019

CATEGORY: Exhibits

Issuing an effective RFP for your trade show and events partner is a time-intensive undertaking that requires planning and experience. Over 70 years in the industry, we’ve seen the good, the bad, and the ugly when it comes to RFPs and realize when poorly executed, you can compromise the timeline, budget, and objectives of your trade show program.

We’ve established five essential RFP components to keep in mind when crafting your RFP:

  1. Be clear about your objectives.
  2. Remember communication is key.
  3. Make sure to compare apples to apples.
  4. Identify the smartest spend.
  5. Find a great partner.

We’ve compiled everything you need to know about these five essential components, so you can land the right partner for your trade show program. Check out the details here!

The Five Essential Components of an Effective RFP

  • creative thinking
  • exhibits
  • RFP
  • Strategic marketing
  • trade show



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.