Interactive Installation: 50 Years of Summerfest Experience

AUTHOR: Derse  /  July 1, 2017

CATEGORY: CultureEventsExhibitsPurposeful Creative

Derse is proud to reveal the interactive installation we built to celebrate Summerfest’s 50th year. We worked with the Summerfest team to design a concept that would honor the people involved in the world’s largest musical festival’s history.

Faced with the challenge of fitting 50 years of history and millions of experiences into an 800-square-foot tent, Derse approached the exhibit three-fold. By capturing the memories of (1) all those working behind-the scenes, (2) the talent onstage and (3) the fans in the crowd, the installation provides Summerfest visitors with an in-depth look inside each decade of the festival’s history.

The 20×40 tent will display:

  • A chronological timeline pertaining to Summerfest’s history, segmented by decade. Each decade displays photos, festival anecdotes and facts, and louvres of the onstage acts.
  • A mosaic consisting of fan photos submitted by the community.
  • Four roadshow cases with artifacts from past Summerfest shows.

The exhibit creates a web of experiences linking someone who has attended a single show at Summerfest to someone who has never missed a single year over the past half century.

Check out the installation located inside the main entrance at Summerfest, right alongside the lake shore and near the Johnson Controls World Sound Stage with 88Nine Radio Milwaukee. Summerfest is open June 28 to July 2 and from July 4 to July 9.

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BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.