Quick Turnaround for 3×1 in NYC
AUTHOR: Chris Thornton / March 1, 2017
Part One of our fashion series introduced Chris Thornton and his team as they prepared for a month of fashion projects. Here’s an update from Chris on Derse’s work for 3×1 in SoHo.
Last month, 3×1, makers of premium custom denim for men and women, and longtime client of Derse, called me with a need: They were in the midst of moving their wholesale showroom in SoHo, NYC, and they needed 12 racks and nine tables custom designed, built, shipped and installed in three weeks.
3×1 gave us a set of inspirational photographs for high-end custom sales and work tables, along with product display hang rails. They weren’t asking for just any run-of-the-mill furniture. 3×1 wanted the furniture quality you’d see in a five-star hotel or multimillion-dollar home. It would have taken at least a month – and a small fortune – if they purchased from a well-known furniture store.
But Derse makes it happen.
Derse not only designed, but we custom built and installed all items in under three weeks. Our production team produced tables with one-inch square metal legs, thick solid oak tops and matching hang rails. 3×1 loved the outcome so much that they asked us to produce a set for their trade show exhibit at Coterie so their customers can see the consistency.
That’s how we know our job is done.
February Means Fashion – Meet Chris