Wearable Tech: One-to-One Communication at Events

AUTHOR: Derse  /  January 17, 2017

CATEGORY: EventsExhibitsPurposeful Creative

At the 50th Annual Country Music Association Awards in Nashville, startup company Hurdl “lit up the audience” to debut their wearable device, Pixl LED. Pixl is a combination of Hurdl’s proprietary software and predictive marketing with the lowest costing LED wearable on the market. At an event, fans receive a recyclable band that they can activate via text message. Fans can also answer a series of event-related and demographic questions from the event host (based on the data they are trying to capture). The fun begins when the show starts and illuminates the bands based on each attendees’ unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military. Hurdl turns attendees into a spectacular light show and the fans go wild each time.

hurdl_pixlPhoto Credit: Hurdl

Digital technology like Pixl expand brands’ reach at live events. No matter how large the show, Pixl allows brands to curate personal interactions with their customers. Hurdl founder discusses how the company is revolutionizing the experience with their dual event solution:

“What excites me most about Hurdl is the innovation we are bringing to the multi-billion dollar and growing live event space which hasn’t seen change in more than 30 years. We’re proudly pioneering a new, direct channel for our clients to include and engage their entire audience in a way that I was never able as an artist manager for 12 years,” said Betsy McHugh, Hurdl founder and CEO.

As exhibit and event marketers, we believe face-to-face marketing is the best way to immerse customers into your brand experience. However, we also know that it is impossible to achieve that one-on-one time with each and every attendee at your show. Events tend to be large, there aren’t always enough staffers to interact with every attendee and it can be difficult to individualize touch points on such a large scale. Implementing a digital engagement at your event connects you with your target audience even if they can’t stop by your exhibit or activation.

By asking attendees questions, such as their job title, interests and industry, exhibitors can create a customized experience for each individual by lighting up the wristband or communicating with the attendee during certain segments of the show. For example, networking events can light up wristbands in different colors to indicate the role of each attendee or exhibitors can send personalized texts to wristband-wearers offering promotional deals at their booth. Digital engagements – no matter how simple or complex – throughout your show or event provides steps to connecting with attendees on a personal-level, forming an element of surprise and unforgettable experience.

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  • Digital
  • Pixl LED
  • Technology
  • Wearable Technology



BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.