Derse Germany Creates Memorable Anniversary Events for DVAG
FROM CONCEPT TO CELEBRATION, DERSE GERMANY TURNS DVAG'S MILESTONE YEAR INTO AN UNFORGETTABLE EXPERIENCE.
With inspiring event design, technical excellence, and international implementation power, Derse Germany’s event team creates memorable brand experiences that scale for global impact.
DVAG Anniversary Year: an exciting journey through five decades of corporate history.
“50 Years of Future”: with this motto, Deutsche Vermögensberatung (DVAG) celebrate its 50th anniversary in 2025 with an evening in Lisbon and a major event in Frankfurt. Derse Germany was responsible for implementing the brand’s key experiences. Based in Hamburg, the agency managed the full execution of the events – from technical show production to logistics and international project management.
Drone show over the water
The anniversary evening kicked off the celebrations for 3,500 top DVAG financial advisors and their partners in Lisbon, Portugal. The highlight was a spectacular outdoor production featuring one of the largest water-based drone shows in Europe. A total of 1,600 synchronized drones told the story of DVAG from its beginnings to today through powerful imagery, accompanied by music, lighting, and pyrotechnic effects launched from three floating platforms. The result was a collective experience with strong symbolism of solidarity, commitment, and focus on the future.
Finale in Frankfurt: major event for 42,000 guests
Following this, Derse Germany organized the main anniversary celebration at Deutsche Bank Park in Frankfurt: a full-day and evening program for more than 42,000 participants. It combined emotional reflections on five decades of corporate history with strong signals of social responsibility, including a symbolic €1 million fundraising campaign for the RTL Telethon marathon. The program featured international stars such as Robbie Williams and Robin Schulz, presented by Johannes B. Kerner. Derse Germany handled holistic planning, management, and execution – from event logistics to artist and stakeholder management, all the way down to the details of coordinating every moment and interface showcasing the DVAG brand.
The aim of the anniversary celebrations was not only to mark DVAG’s 50th year but above all to honor the achievements of its financial advisors, strengthen team spirit, and raise awareness among partner companies and clients of its corporate culture. At the same time, the brand was to receive a lasting boost through distinguished guests, media visibility, and an emotionally charged setup.
Andreas Feldt, Director of Events and Travel at DVAG, offered a positive conclusion:
“The logistical implementation and solution-oriented collaboration with Derse Germany significantly contributed to the success of our anniversary activities – from the drone show in Lisbon to the grand celebration in Frankfurt. This anniversary was more than just a party: it thrilled everyone. A perfect interplay of event management, emotional brand staging, and top-level social engagement.”
Felix Börner, Managing Director of Derse Germany, added:
“We are proud to have realized two flagship projects in DVAG’s anniversary year, each unique in its complexity, emotional impact, and execution. Especially under extremely tight timelines and with many partners involved, this was only possible thanks to an exceptional team.”
Derse Germany: a new player with a clear vision
With the founding of Derse Germany in March 2024, U.S.-based agency with a 77-year history, Derse Inc. ventured into Europe, establishing an experiential production hub in Hamburg. The agency specializes in a well-defined niche: combining excellence in local execution with transatlantic expertise in holistic and economically sustainable brand experiences. At the same time, Derse Germany positions itself as a bridge for German and European companies seeking to successfully showcase their brands and products in the U.S. and access new markets. The successful launch with DVAG also serves as a clear market signal and a milestone on the path to becoming one of Germany’s leading experiential production agencies.
About Derse Germany
Derse Germany is an international brand experience production agency based in Hamburg. Derse Germany delivers holistic brand experiences that combine strategic impact with emotional appeal – live, digital, and hybrid. The team brings expertise in design, technical execution, and international project management. Whether it’s an exhibit stand, a large-scale event, or an experiential activation, Derse creates immersive experiences that bring brands to life and have a lasting impact. Learn more here.
About DVAG
Around 8 million clients rely on the expertise and experience of Deutsche Vermögensberatung Group’s financial advisors in insurance, retirement planning, and wealth building. These financial advisors help clients make the most of their finances. True to the motto “Think ahead today for tomorrow,” they provide personalized, cross-sector advice at over 5,200 branches and offices. As Germany’s largest family-run, independent financial advisory company, DVAG celebrates its 50th anniversary in 2025 and continues to look to the future to offer clients innovative, tailor-made solutions. Learn more here.
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