Striking a balance: Elevate your trade show exhibit with reimagined rental solutions
Often times, it’s difficult to balance the desire for a new exhibit with what truly makes sense for your trade show program. Modular rental trade show booths offer flexibility to achieve individual show goals for various messaging, different target audiences, and offer affordable solutions for optimizing your overall program budget.
Milliken Chemical, a division of Milliken & Company, wanted a new trade show booth that would elevate their show presence and bring their program to the next level. With their show schedule ramping up, they needed a marketing partner who could design a new exhibit, deliver brand consistency across shows, and offer best-in-class customer service.
Derse was up for the challenge!
It’s all in the details.
We tapped into our in-house rental program; which pairs high-quality materials with pre-designed kits that are value-engineered to lower operating costs, enhance functionality, and expedite the overall process.
To extend their audience reach and maximize their budget, the design was re-configurable into multiple sizes including 10’ x 10’, 10’ x 30’, and 20’ x 30’. The properties also ensured cohesiveness and brand consistency across configurations and shows.
To achieve the appearance of a custom booth, modifications were made to our pre-designed rectilinear rental kit to include floating shelves and kiosk demo stations. These elements allowed Milliken Chemical to showcase products in a way they had never done before, both physically and digitally.
The Feedback
Designing a cross-functional exhibit is no easy task. Milliken Chemical stated that the flexibility of our rental trade show booth solutions was a major factor that allowed them to achieve their program goals, while staying in budget. The various configurations provided a high-profile for audiences at larger shows and a notable presence at events with a smaller footprint.
But wait, there’s more.
The exhibit design was only a component of their entire program. Milliken Chemical was assured that Derse’s account team would support their program through each phase of the planning process – from pre-show objectives, to implementation, and tactical execution. Back-of-house specialists were well-versed in the program, guaranteeing quality control over each property and a smooth transition to and from shows—dedicated on-site experts reinforced this knowledge. Our staff served as an extension to Milliken Chemical’s trade show stakeholders by assisting with show setup / takedown and providing consultation for a successful show.
Clearly defined objectives and open lines of communication allowed us to take initiative and proactively deliver on Milliken Chemical’s needs and expectations.
The foundation we have established with Milliken Chemical’s program has allowed us to grow as partners and represent their brand in the most effective way possible.
We get it. Deciding to build a new exhibit or rent properties from show to show is a difficult decision to make. It’s important to balance what makes the most sense for your budget and overall business objectives.
But with the help of the right partner, your company’s trade show experience can be uplifted through thoughtful planning, creative design, and an experienced team. That’s where we come in.
Get inspired with our purposeful solutions and learn about our consultative approach.
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