The Proof Behind Experiential Marketing
AUTHOR: David Frazer
CATEGORY: AuthorEnvironmentsEventsExhibitsIndustryInternationalProductionPurposeful CreativeStrategy
Over the last decade, experiential marketing has come to the forefront as consumers are wising up to some of the superficial limitations of traditional marketing. Consumers have raised the bar in what they expect from not only products, but from the way products are promoted to them. Product features and
quality are not the only deal breakers in the buyers’ journey anymore – consumers seek an emotional bond with a brand. Experiential marketing addresses consumers’ growing need for authentic connections and is a key tactic for attracting and retaining loyal customers.
This white paper traces the rise of experiential marketing and builds the case for making it a fundamental aspect of your marketing mix.
Download the Whitepaper