The Experience Economy: Making the Most of Your Audience’s Time, Attention, and Money
We connected with author Jim Gilmore and discussed how the elements he laid out in The Experience Economy play a…
The Impact of Experiential Marketing
Connect with customers on an emotional level with experiential marketing.
Eight Essential Gift Ideas for the Road Warrior in Your Life
Make their Holiday season with a thoughtful and functional gift.
Engaged Exhibit Staff = Engaged Attendees
Avoid these three staffing problems we see among trade show floor to increase attendee engagement.
Crafting Winning Experiences for Our Employees
Nominated as one of the best places to work in the industry, and here’s why.
To Rent or to Buy: A Timeless Dilemma
Regardless if you rent or buy, one thing must be present in both scenarios: a good partner who has the knowledge and…
Understanding Exhibit Cost Drivers: Where the Money Goes
The customer-facing and behind-the-scenes costs that make up a trade show budget.
Join Derse's Featured Speaker At EXHIBITORLIVE 2022
If you’re looking for new ways to transform your trade show program – join a Derse expert as they explore how to…