Exhibits

We design, build, and manage trade show exhibits of all sizes.

SEIZE THE MOMENT

Make the most of the time you have with your customers on the show floor with an impactful trade show exhibit and meaningful interactions.

We're experienced

Derse manages exhibit programs for approximately 500 clients at more than 8,000 individual events each year. Our clients' exhibit properties range from tabletops to complex, double-deck 100' x 100' exhibits with multimedia presentations, special lighting, and fully operating equipment or products.

FAQs
Trade Show Exhibits

Trade shows offer unmatched opportunities to meet with qualified leads, showcase your brand, and connect face-to-face with your target audience, while also positioning you alongside competitors and industry leaders. A trade show is the perfect stage to unveil a new product, network with industry professionals, and drive sales with high-purchase-intent attendees.

The key cost drivers of a custom trade show exhibit include booth size, materials, complexity of design, audiovisuals, and the level of customization. Also consider that location and timing further affect the cost of a trade show exhibit, exhibitors can expect on-site labor rates and services to vary depending on the local regulations and governing associations. Derse outlines what drives trade show booth costs here.

Unclear messaging, untrained staff, poor follow-up, and neglected pre-show promotion are all common mistakes in the trade show industry. Derse has more than 75 years of experience with trade show exhibits – learn more about how we can help here .

Exhibitors should consider their trade show goals, budget, and how they plan to engage attendees within the booth environment. While keeping in mind, layout and size are not the only motivators for trade show success.

Common trade show booth materials include aluminum framing, laminated plywood, fabric graphics, and lightweight composites. While most trade show booths utilize these materials, it is important to note, sustainable trade show booth construction is becoming more popular. Exhibitors are using materials like cardboard and recycled plastics to reinforce their sustainability messaging in the construction of the booth.

Your trade show booth should reflect your brand, engage attendees, and support your goals. Trade show booth requirements can include, but are not limited to, strong visuals, product displays, demo stations, interactive features, clear messaging, and meeting spaces. Also consider what functional requirements you may need, like storage, Wi-Fi, conference rooms, hospitality, electrical, etc. Learn more about planning for your trade show booth here.

Derse has extensive experience designing, building, planning, and executing trade shows. From small island exhibits to large-scale exhibits with complex audiovisual, transformative experiences, double-deck structures, and more. The sky is the limit! Check out our client work here.