Trade Show & Marketing Exhibits Blog

How to engage and captivate virtual event attendees

A four-part recipe to successfully surprise, delight, and engage virtual attendees at the same level as the in-person…

Measuring the ROI of Virtual Events and Trade Shows

With some critical thinking, planning, and strategic alignment, you can successfully measure the ROI of virtual events.

Derse Named To Deloitte’s 2020 Wisconsin 75 List For The 16th Year

Derse ranks 66th on Deloitte’s Wisconsin 75 private companies annual list.

Virtual Product Demonstrations Will Be Crucial In 2021

Stand out with engaging product demonstrations at virtual conferences like KBIS & IBS.

How to Maximize Your Virtual Healthcare Conference Presence

In a world where one size fits one, healthcare marketers’ strategy for virtual success is critical.

Is Next Year’s Virtual CES A Good Fit For Your Marketing Program?

Why you may want to consider virtually exhibiting at the upcoming all-digital CES.

Mindful Virtual Event Measurement

Make the most of your virtual event investment by understanding what to measure, why it is important, and how to do it.

A glass-half-full approach. Four ways to positively integrate health and safety precautions into your event engagement strategies.

Planning for event safety at post-COVID-19 events and trade shows

Virtual Event Checklist: Ways to engage your audience before and after your virtual event.

Download our virtual event planning checklist to help you drive optimal attendance, engagement, and follow up.

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