What is a hybrid event?
Taking a blended approach of your in-person and virtual strategies to create an overall richer experience for all.
What You Need to Know About the Return to In-Person Trade Shows
We’re unpacking the highlights from our webinar where we outline research and insights to help you plan and prepare for…
A glimpse into the future: Omnichannel marketing, B2B sales, and face-to-face marketing
Five observations that will influence trade show and event strategies as you incorporate a blended customer experience.
Three keys to unlock leads at a virtual event or trade show
Virtual trade shows provide significant opportunities to generate leads and build relationships.
How to engage and captivate virtual event attendees
A four-part recipe to successfully surprise, delight, and engage virtual attendees at the same level as the in-person…
Measuring the ROI of Virtual Events and Trade Shows
With some critical thinking, planning, and strategic alignment, you can successfully measure the ROI of virtual events.
Derse Named To Deloitte’s 2020 Wisconsin 75 List For The 16th Year
Derse ranks 66th on Deloitte’s Wisconsin 75 private companies annual list.
Virtual Product Demonstrations Will Be Crucial In 2021
Stand out with engaging product demonstrations at virtual conferences like KBIS & IBS.