Trade Show & Marketing Exhibits Blog

The Nuances of Healthcare Exhibit Design

Learn how to navigate the obstacles of trade shows in the healthcare and pharmaceutical industry.

Why Embracing Phones Is Key to Trade Show Success

Create an innovative trade show exhibit experience by creating a strategy for your attendees’ phones.

The Impact of Experiential Marketing

Connect with customers on an emotional level with experiential marketing.

Engaged Exhibit Staff = Engaged Attendees

Avoid these three staffing problems we see among trade show floor to increase attendee engagement.

To Rent or to Buy: A Timeless Dilemma

Regardless if you rent or buy, one thing must be present in both scenarios: a good partner who has the knowledge and…

Understanding Exhibit Cost Drivers: Where the Money Goes

The customer-facing and behind-the-scenes costs that make up a trade show budget.

A glimpse into the future: Omnichannel marketing, B2B sales, and face-to-face marketing

Five observations that will influence trade show and event strategies as you incorporate a blended customer experience.

Measuring the ROI of Virtual Events and Trade Shows

With some critical thinking, planning, and strategic alignment, you can successfully measure the ROI of virtual events.

Derse Named To Deloitte’s 2020 Wisconsin 75 List For The 16th Year

Derse ranks 66th on Deloitte’s Wisconsin 75 private companies annual list.

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