Trade Show & Marketing Exhibits Blog

What You Need to Know About the Return to In-Person Trade Shows

We’re unpacking the highlights from our webinar where we outline research and insights to help you plan and prepare for…

A glimpse into the future: Omnichannel marketing, B2B sales, and face-to-face marketing

Five observations that will influence trade show and event strategies as you incorporate a blended customer experience.

Three keys to unlock leads at a virtual event or trade show

Virtual trade shows provide significant opportunities to generate leads and build relationships.

How to engage and captivate virtual event attendees

A four-part recipe to successfully surprise, delight, and engage virtual attendees at the same level as the in-person…

Measuring the ROI of Virtual Events and Trade Shows

With some critical thinking, planning, and strategic alignment, you can successfully measure the ROI of virtual events.

Derse Named To Deloitte’s 2020 Wisconsin 75 List For The 16th Year

Derse ranks 66th on Deloitte’s Wisconsin 75 private companies annual list.

Virtual Product Demonstrations Will Be Crucial In 2021

Stand out with engaging product demonstrations at virtual conferences like KBIS & IBS.

How to Maximize Your Virtual Healthcare Conference Presence

In a world where one size fits one, healthcare marketers’ strategy for virtual success is critical.

Is Next Year’s Virtual CES A Good Fit For Your Marketing Program?

Why you may want to consider virtually exhibiting at the upcoming all-digital CES.

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