Choosing the Right Trade Show for Your Business


CATEGORY: ExhibitsStrategy

“Because we go every year” is never a reason.

Portfolio Planning helps you re-evaluate your trade show schedule (and any other sponsorship or event opportunities) against your marketing objectives. See how See how Portfolio Planning helped MPI Research reach their intended audience and achieve the following:

  • Earn $4 million in revenue, attribute to their new face-to-face marketing program
  • Save $200,000 which they used to self-fund their strategic investment
  • Establish a lean, mean face-to-face marketing strategy that maximizes your investment

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BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.