Ohyama Lights at LIGHTFAIR – Case Study
CATEGORY: ExhibitsIndustryPurposeful Creative
Design is more than meets the eye. It performs best when it considers all the variables that make a face-to-face marketing program successful – from target research, choreography, materials, to labor. Even the smallest detail can make or break audience perception or meeting your budget.
Ohyama Lights is an efficient LED technology and lighting solutions provider. They had been exhibiting with a booth they inherited from their sister company.
It was clunky and massive – a traditional heavyweight. This case study details how Derse helped Ohyama Lights with a new exhibit that cut the weight and let their products shine.
Download the Ohyama Lights Case Study