How to Plan a Product Launch Event


CATEGORY: EventsIndustry

ASUS, a global technology leader, was ready to launch the ZenFone 2 into the U.S. market. As one of the highest selling phones in Asia, ASUS set high expectations for its release. Their launch campaign, “See What Others Can’t See,” was built upon the idea that ZenFone 2 was a new window into the world. They challenged Derse to take this vision and create a live product launch event—with only five weeks to do it.

This case study looks at how Derse developed a launch event that hosted over 300 press and blogger influencers from the tech industry in New York City.

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BIO:Derse is a complete face-to-face marketing agency and exhibit builder with more than 450 employees and six full-service divisions. Ranked as a Top 10 Experiential/Event Marketing Agency by Advertising Age and B2B Top Shop by Chief Marketer, Derse brings a smarter wins approach to exhibits, events and environments for client programs in more than 50 countries.